If you use social media for your business than undoubtedly you’ve heard the buzz words “meaningful engagement” floating round. But what is it? Why should you care? Trickiest of all, how do you create it? Here is everything you need to know in a nutshell.
Meaningful engagement simply means followers or friends interacting with your content in a dynamic way. What is meant by that is they need to do more than just like it. Facebook in particular, wants your followers to engage with your content. They do this by commenting on it, sharing it, loving it, crying at it – you get the picture.
We’ve all heard social media platforms algorithms being spoken about in reverent tones. Social media platforms, like Facebook, look at how your content is performing and then decide if, and where, it should appear in someone’s feed. In short – the more meaningful engagement i.e. comments, shares and loves, your content has then the more likely it is for your next post to be shown in someone’s feed.
This is the difficult part, as it’s the holy grail of social media marketing. Here are our top 3 tips:
- Provoke emotion
Make your audience laugh or cry or be happy. Emotional posts are more likely to be shared by your audience. As people want to pass on that feeling or spread awareness to their friends and family.
- Keep videos short, sweet, relevant AND subtitled.
The length of time a video is watched for is calculated in the algorithms, by keeping it short you’re likely to maximise that metric. Research has shown a lot of people watch videos with their phone on silent, so if your video has subtitles your audience will watch it for longer.
- Create content that you would engage with.
If you’re churning out posts that you know are a bit on the dull side then why are you making them? If you and your colleagues chuckle at something you’ve pulled together then chances are your audience will engage with it too.
As a cheeky extra tip! You could always post a BTS (behind the scenes) post of you all giggling at your content and I bet that will put in engagement!