Marketing can be broken down in to specific types and ways to reach your target market. Below are just some of the ways I can help you.
Starting with a clear idea of where you want your business to be and how we are going to get there is critical. After researching competitors and the industry you are in, I will create a clear plan factoring in the agreed budget. This plan will be easy to follow with key milestones and key performance indicators. It will show which marketing channels we will use and from this clear action points.
Your brand is integral to your business and includes the consistent look, feel and tone of communications with your target market. Either starting from scratch, refreshing or creating sub-brands, I can work on implementing through the whole business, including brand guidelines.
With so many social media platforms to choose from, we will look at which ones if any are the right way for you to interact with your target audience. It may be that we need to start by setting up an account, or you need to refresh your images and content. I will produce a weekly social media calendar for you to sign off to check you are happy with the content and images we are using. I do not use programmes which post to all platforms in one go. Although this is time consuming, this is not the best way to get your posts seen. We will also decide whether paid for sponsored adverts would be an effective way to increase engagement and suit the allocated budget.
Advertising & PPC
Advertising is still a powerful way to reach customers. I will assess which possible magazines, newspapers, radio, leaflets are going to get you the most results. The from idea to execution organises artwork and distribution if needed.
Pay per click and online advertising options are bigger than ever and will be relevant to most industries these days. From setting up and account, or reviewing current spend and keywords, I will work out how you can get the most clicks for the budget you have and how your landing pages can work the hardest for you.
Public relations can be a very cost-effective way to get publicity which can be more believable than paid for adverts. As long as you have a good story to tell, I can work on press releases and pitches to local media to get coverage either through print or radio.
Running outstanding events, no matter how big or small all come down to good organisation skills. I set out clear plans at the beginning of the project which may include, event ideas, venue sourcing, invitation design and delivery, collating attendees, catering, equipment and on the day management.
Email marketing has increased in recent years which means you are constantly fighting against all the other emails your potential customers get every day. Making sure you are compliant with the GDPR (General Data Protection Regulation), I will look at the current programme you are using or suggest which one would be best to use. Then, working on regular emails, I will also look at what communications your current clients get from you, not just the new ones.
99% of businesses have a website now, if not for information purposes, but for actually selling goods or services. Your website needs to be very prominent and work for you in 2 key ways.
- It needs to tell the user who you are and what you do in a clear succinct way. It needs to have a clear journey and all the messaging and imagery needs to reflect your brand.
- It needs to work hard behind the scenes – SEO (Search engine optimisation). This is what helps your website shoot to the top of the searches when someone is looking for your product or service.
Striking a balance between beautiful looking websites and those who take the user on a journey with a clear call to action at the end is the goal. Working closely with a website designer and content writer, we look at how your website can work hard for you. Whether that be a new site or a refresh, we work as a team to make sure all elements are pulled together. Creating videos, case studies and blogs, we also make sure whatever is happening on your website, is being pushed out on other channels including social media.